Position Summary: Serves as the primary developer and gatekeeper for all online properties. Responsible for improving traffic, content and SEO accuracy to maximize reach, engagement and effectiveness. Works with IT Director and marketing staff from company divisions to implement online ads, promotions, and messaging.
Summary of Essential Position Functions:
Identifying and improving unclear content to enhance social media and website performance.
Develop current baselines of traffic, reach and engagement.
Develop a growth plan in cooperation with various department heads to increase those metrics.
Developing business to business links and online referral sources.
Increasing the “likes” and “followers” on various social media pages.
Coordinating and tracking effectiveness.
Analyzing data that drives traffic and communicating information to marketing and management.
Provides marketing reports on monthly basis.
Ensures websites are up to date and accurate.
Stays informed of changes in-house to ensure information reaches out to community.
For Immediate Placement - Andrew Raynor Dover New Hampshire